The “Age of Taste”: Why Creative Direction is the New Technical Skill
Daniel Gerodias2026-02-10T08:18:15+00:00In 2026, the creative landscape has reached a definitive tipping point. As predicted in the Artlist Creative Trend Report 2026, we have officially entered the "Age of Taste." When anyone—from a Fortune 500 executive to a middle-schooler—can generate a 4K cinematic clip in seconds, the technical ability to "use the software" has lost its status as a competitive advantage. The industry’s "moat" has shifted from the hands to the head. The value is no longer in the execution, but in Creative Direction, Curation, and Intent. The End of Technical Gatekeeping For decades, the multimedia industry was built on a [...]









