Artificial intelligence has come a long way from its early days when it could only do simple tasks like solving math problems, playing basic games, or following step-by-step instructions from programmers. Back then, AI relied on fixed rules and couldn’t learn or improve on its own. As technology advanced, AI became more capable and useful. It learned to recognize voice commands, identify faces, suggest videos based on viewing habits, and learn patterns from data. These examples show how AI moved beyond strict programming and started making smart decisions on its own, thanks to machine learning and deep learning. Over time, AI grew more creative and efficient. It can now write stories, generate images, and respond to questions in a natural, human-like way. One of its most exciting new abilities is creating realistic videos from a short text description. With Google Veo 3, AI video generation has reached a new level.

All about Google Veo 3: How it Works

Google Veo 3 is the newest version of Google’s AI video generation model that allows users to create realistic and high-quality video clips just by typing a description. Unlike earlier versions, Veo 3 understands not only what to show in the scene but also how to present it with proper motion, lighting, and perspective. For example, you can type a prompt like “a dog running through a park” or make it more specific like “a tricycle driving through a busy street in Manila on a rainy day.” Veo 3 will generate a smooth, natural-looking video that captures the look and feel of the scene. It can even follow instructions related to camera angles, like showing the scene from above or zooming in on specific actions.

Veo 3 works by using a large set of video, image, and text data to learn how scenes look and move in the real world. It combines this knowledge with advanced AI to interpret prompts and produce short video clips in full HD, typically around 8 seconds long. One of its newest features includes generating sound along with the video, such as background noise, sound effects, and even spoken dialogue. This helps make the generated scenes more engaging and lifelike.

With its advanced features, Google Veo 3 comes at a premium price. It can be accessed through Google Flow or via the Gemini platform. Full access is available under the Gemini AI Ultra plan at $249.99/month, or through Vertex AI at $0.75 per second for video with audio. Casual users can try limited features with the Gemini AI Pro plan at $19.99/month, which includes up to three Veo 3 clips per day. These pricing tiers reflect Veo 3’s positioning as a tool built for serious creative and professional work.

Use Cases and Real-World Applications

Google Veo 3 opens exciting new possibilities for anyone looking to create professional-looking videos without the need for cameras, crews, or editing software. Whether you’re a content creator, educator, marketer, or just someone with a vivid imagination, Veo offers a fresh way to turn ideas into visual stories with just a simple prompt. Below are specific examples of how Veo 3 is being explored today:

• Advertising: Marketers are turning to Veo 3 to create compelling visuals for ad campaigns without the high costs of traditional production. The most recent and notable example is a fully AI-generated commercial for Kalshi (snippet shown above) that aired during the NBA Finals, capturing over 18 million views within just two days.
• Content Creation: Canva introduced a “Create a Video Clip” feature powered by Veo, letting users generate 8-second clips with audio from text or voice prompts.
• Education: Teachers and online educators are experimenting with Veo to create quick visual explainers, such as animated demonstrations of natural disasters or cultural traditions
• Storytelling: Creators focusing on local culture and everyday life are beginning to use Veo 3 to turn familiar Filipino moments into engaging videos. These are similar to the scenes commonly seen in their local communities, such as kids playing patintero in the street, a taho vendor making early morning rounds, and a grandmother confidently performing a rap in front of a lively audience.

Ethical Considerations

As practical and as powerful as this tool is, there are still concerns being raised by experts, creators, and the public about how AI-generated videos might be misused. Issues like deepfakes, misinformation, and the potential to replicate real people without consent are key topics in ongoing discussions. This becomes even more troublesome with Veo 3, as the videos it produces are so realistic that it may become harder for people to tell whether what they’re seeing is real or generated by AI.

To address these risks, Google has introduced built-in protections in Veo 3, including a digital watermarking system called SynthID. This invisible marker is embedded into every AI-generated video, allowing platforms and detection tools to identify its origin without altering the viewing experience. It’s one of the ways Google aims to promote transparency and help prevent the spread of misleading or harmful content. Social media platforms like Facebook and TikTok are also beginning to require or apply labels on AI-generated content, recognizing the need to inform users when what they’re watching might not be real.

Future Potential

Looking ahead, Google Veo 3 has the potential to transform how people create and engage with video content significantly. As the technology continues to develop, it may soon support longer videos, more consistent storytelling, and even interactive features such as realistic dialogue and scene control. These advancements could lead to more efficient content creation and open up new ways for individuals and organizations to express ideas visually, regardless of technical background.

Some creatives are uncertain about how AI-generated content might affect roles like editors, animators, and graphic artists. While these concerns are valid, tools like Veo 3 are more likely to enhance rather than replace creative work. By handling simpler tasks or generating initial mock-ups, AI can give professionals more time to focus on storytelling, design, and direction. This shift encourages collaboration between human creativity and AI, helping creators work more efficiently while keeping their own creative style. Veo 3 marks a big step in AI, opening new ways to create and shaping the future of visual storytelling.

References:

https://deepmind.google/models/veo/

https://gemini.google/subscriptions/

https://gemini.google/overview/video-generation/?hl=en

https://www.canva.com/newsroom/news/veo3-canva-ai-video/

https://blog.google/technology/ai/google-synthid-ai-content-detector/