The Cash Cow + Investment Model: A Career Blueprint from Tutorials Dojo’s CEO

2025-11-30T14:10:46+00:00

Imagine spending weeks building a course, only to watch it fail. That’s exactly what happened in 2019 to the founder of Tutorials Dojo, Jon Bonso. He had spent weeks building a React Native course. He recorded, edited, and re-recorded, hoping people would buy it. However when it finally launched, the effort didn’t match the reward. It was one of those career-defining moments where you ask yourself: “Am I even in the right industry?” Instead of quitting, Jon decided to make a strategic pivot. Five weeks later, he released something completely different: an AWS Developer Associate practice exam. It is simple [...]