SEO is Evolving: A Marketer’s Guide to GEO (Generative Engine Optimization) in 2026
Daniel Gerodias2026-02-10T08:20:22+00:00The "Blue Link" era is officially fading. In 2026, the digital landscape has reached a tipping point: Gartner predicts a 25% drop in traditional search volume as users migrate to AI-driven "answer engines." For modern brands, ranking #1 on a search results page is no longer the finish line. The new goal? To be the cited source inside the AI's answer. This shift has birthed a new discipline: Generative Engine Optimization (GEO). SEO vs. GEO: Understanding the Paradigm Shift Traditional SEO was built on the logic of crawlers, keywords, and the pursuit of clicks. GEO, however, is built on the [...]

