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Perplexity

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The Death of Traditional SEO? Welcome to the Era of Generative Engine Optimization (GEO)

2026-01-23T16:49:14+00:00

For years, Search Engine Optimization (SEO) defined how digital content succeeded online. Keywords, backlinks, and domain authority shaped rankings and traffic. But as we move deeper into 2026, the search landscape has fundamentally changed. With the rise of Large Language Models (LLMs), AI-powered search experiences, and zero-click results, traditional SEO alone is no longer enough. Today, success is less about ranking for clicks and more about being cited as a trusted source. This shift marks the arrival of Generative Engine Optimization (GEO) which is a strategy focused on visibility, authority, and AI-driven discovery. What Is Generative Engine Optimization (GEO)? Generative [...]

The Death of Traditional SEO? Welcome to the Era of Generative Engine Optimization (GEO)2026-01-23T16:49:14+00:00

AI Visibility is The New SEO. Welcome to GEO

2025-09-13T19:43:12+00:00

Now that you’re reading this, I have another AI-talk going on for you. And nope… we’re not stopping with AI cuz we always want you to be ahead of the curve :3 Okay, so let’s say you wanna go to a café near you but you’re kinda broke and you wanna look for something cheap but decent. First thing you’ll do is go to Google and ask “affordable coffee shops near me” and now Google shows you a list—10 blue links, to be exact. You’d click one, scroll, check the menu, hit the back button. Click another, read a few [...]

AI Visibility is The New SEO. Welcome to GEO2025-09-13T19:43:12+00:00

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