- A fully managed data labeling service that uses a combination of human workers and machine learning to build high-quality datasets for training machine learning models. It provides built-in workflows, multiple workforce options, and automated labeling to reduce cost and time.
Features
- Automated Data Labeling (Active Learning)
- Uses a machine learning model to pre-label datasets and continuously learns from human feedback. It sends only low-confidence data to human reviewers, reducing labeling costs by up to 70% compared to fully manual labeling.
- Flexible Workforce Options
- Offers three workforce choices: Amazon Mechanical Turk (public crowd), Vendor Managed Workforce (AWS-certified labeling partners), and Private Workforce (your own employees or contractors). You can select based on data sensitivity, task complexity, and cost.
- Built-in Task Templates & Custom Worker UIs
- Provides pre-configured templates for common tasks like image classification, object detection (bounding boxes), text classification, and semantic segmentation. You can fully customize the labeling interface with detailed instructions, examples, and shortcut keys.
- End-to-End Quality Control
- Includes annotation consensus by sending each item to multiple workers. You control the number of workers per item and the consensus algorithm (e.g., majority vote). A comprehensive audit trail tracks all labeling activity.
How It Works
Core Labeling Job Workflow
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Input: You provide an input manifest file in JSON Lines format stored in Amazon S3, listing the paths to your raw data (images, text files).
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Configuration: You create a labeling job in the SageMaker console, selecting the task type, writing instructions, choosing your workforce, and setting the price per task.
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Execution: The system distributes tasks. With automated labeling, an ML model pre-labels data, and only uncertain items are sent to humans.
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Output: The service generates an output manifest file in Amazon S3. Each entry contains the S3 path to the original data and its verified label in JSON format, ready for model training.
Active Learning Loop
The system uses an initial batch of human-labeled data to train a model. This model then labels new data; items where the model has low confidence are sent back to humans. This loop repeats, continuously improving the model and minimizing human effort.
Amazon SageMaker Ground Truth Implementation
Key Implementation Steps
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Prepare Data & Manifest: Store raw data in an S3 bucket. Create a manifest file that references each object.
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Define the Labeling Job: In the SageMaker Console, create a new labeling job. Select the appropriate task type (e.g., “Bounding Box”) and customize the worker task template.
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Select & Configure Workforce: Choose your workforce. For a private team, register worker emails in the console. Set the payment price per task for public/vendor workforces.
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Configure Automated Labeling (Optional): Enable “Automated data labeling” to use active learning. Specify the algorithm or provide a custom model ARN.
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Launch and Monitor: Start the job and monitor progress, worker accuracy, and sample results directly in the console.
- Post-Job Output
- The final, consolidated labels are stored in an output manifest file. This file is formatted for direct use in Amazon SageMaker training jobs and other ML services.
Amazon SageMaker Ground Truth Use Cases
- Computer Vision Model Development
- Create labeled datasets for autonomous vehicles (labeling cars, pedestrians), medical imaging analysis, retail product detection, and agricultural monitoring.
- Natural Language Processing (NLP)
- Prepare data for text classification (sentiment, intent), named entity recognition (finding people, dates, locations in text), and improving large language models (LLMs).
- Geospatial and Video Analysis
- Label objects in satellite/aerial imagery for urban planning or defense. Also used for frame-by-frame video labeling for activity recognition and content moderation.
Amazon SageMaker Ground Truth Integration
- SageMaker Augmented AI (A2I)
- Ground Truth workflows integrate directly with SageMaker A2I to create human-in-the-loop review systems for production inference pipelines. This allows low-confidence model predictions to be sent for human review in real-time.
- End-to-End SageMaker ML Pipeline
- The output manifest is natively compatible with Amazon SageMaker training jobs. Labeled datasets can be directly used to train, validate, and test models within the same ecosystem.
Best Practices
- Start with a Private Review
- Run a small labeling job with your internal team first to refine instructions and the UI before scaling to a larger, paid workforce.
- Leverage Automated Labeling
- For large datasets (>5,000 objects), always enable Automated Data Labeling to significantly reduce cost and time. Use a custom pre-trained model if you have one for better initial accuracy.
- Implement Robust Quality Control
- Use annotation consensus (3-5 workers per item) for critical tasks. Regularly review the “Labeled data” output in the console to audit quality and catch systematic worker errors early.
- Optimize Task Design
- Create clear, concise instructions with multiple visual examples. Use shortcut keys in the worker UI to speed up the labeling process and reduce worker fatigue.
Amazon SageMaker Ground Truth Pricing
Pay-Per-Item Model
You pay based on the number of data objects you label, with two main cost components:
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Workforce Costs: The per-task payment you set for the public (Mechanical Turk) or vendor workforces. You pay this directly to the workers.
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AWS Service Charges: A per-object fee charged by AWS for managing the job, hosting the UI, and consolidating labels.
Automated Labeling Costs
When using Automated Data Labeling, you incur standard SageMaker training and inference instance costs for the ML models that perform the pre-labeling. This cost is often offset by the reduction in human labeling tasks.
Private Workforce Cost
Using your own private team does not incur an additional AWS service fee beyond the standard per-object charge. You manage worker compensation separately.
Amazon SageMaker Ground Truth Cheat Sheet References:
https://aws.amazon.com/sagemaker/ai/groundtruth/
https://docs.aws.amazon.com/sagemaker/latest/dg/sms.html
https://pages.awscloud.com/Introducing-Amazon-SageMaker-Ground-Truth_1201-MCL_OD.html











