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Amazon Connect

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Amazon Connect

Amazon Connect Cheat Sheet

  • Amazon Connect Customer (formerly Amazon Connect) is AWS’s cloud-based contact center service that enables businesses to manage customer interactions through voice and digital communication channels without maintaining traditional contact center infrastructure.
  • Supports intelligent contact routing, automated customer interactions, and agent management.

Features

  • Omnichannel support for voice, chat, email, tasks, and messaging.
  • Create automated customer experiences using contact flows.
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  • Intelligent routing to direct customer contacts to appropriate agents.
  • Interactive Voice Response (IVR) for automated voice interactions.
  • Integrates with Amazon Lex to build conversational chatbots.
  • Integrates with AWS Lambda to execute backend operations from contact flows.
  • Contact Lens (now called conversational analytics) analyzes customer conversations using AI.
  • Supports speech transcription, sentiment analysis, and sensitive data redaction.
  • Real-time and historical metrics for monitoring contact center performance.
  • Call recordings and chat transcripts can be stored in Amazon S3.

Concepts

  • Instances
    • Represent a virtual contact center containing its configuration and resources.
    • Include users, queues, routing profiles, contact flows, and phone numbers.
  • Contact Flows
    • Define the customer experience and determine how contacts are handled.
    • Created using a visual drag-and-drop flow designer.
    • Can invoke AWS Lambda functions and Amazon Lex bots.
    • Common types:
      • Inbound flow – Handles incoming customer contacts.
      • Customer queue flow – Defines what happens while customers wait in a queue.
      • Customer hold flow – Plays messages or music while customers are on hold.
      • Transfer to agent flow – Defines how contacts are transferred to agents.
      • Transfer to queue flow – Defines how contacts are transferred to queues.
      • Outbound whisper flow – Provides information to agents before connecting outbound contacts.
  • Queues
    • Hold customer contacts while waiting for available agents.
    • Can be configured for different departments or customer service requirements.
  • Routing Profiles
    • Determine which queues and communication channels an agent can handle.
    • Specify queue priorities, delays, and the maximum number of simultaneous contacts.
    • Each agent is assigned one routing profile.
    • Multiple agents can share the same routing profile.
  • Users and Agents
    • Users represent individuals who access the contact center.
    • Agents handle customer interactions through the Contact Control Panel (CCP).
    • Security profiles determine what users can access and manage.
  • Contact Control Panel (CCP)
    • Browser-based interface used by agents to manage customer interactions.
    • Allows agents to answer calls, respond to chats, transfer contacts, and manage their availability.
  • Contact Records
    • Store information about customer interactions.
    • Include Contact ID, timestamps, agent details, queue information, and contact attributes.
    • Used for reporting, analytics, and troubleshooting.
  • Contact Attributes
    • Store information associated with a customer contact.
    • Can be used in contact flows to personalize interactions and determine routing decisions.
    • Examples include customer ID, account number, and issue category.

Integration with other AWS services

AWS Service Integration Capabilities
Amazon Lex Build conversational chatbots and voice bots for customer self-service.
AWS Lambda Execute backend code and retrieve information from external systems.
Amazon S3 Store call recordings, chat transcripts, and exported reports.
Amazon CloudWatch Monitor contact center metrics and contact flow logs.
AWS CloudTrail  Record API activities for auditing.
AWS KMS Manage encryption keys for protecting customer data.

Amazon Connect Pricing

  • Uses a pay-as-you-go pricing model.
  • Charges depend on the communication channels and features used.
  • Voice – Charged based on usage duration, with additional telephony charges.
  • Chat – Charged per message sent or received.
  • Email – Charged per email sent or received.
  • Tasks – Charged per task created.
  • Additional charges may apply for integrated AWS services such as Amazon S3, AWS Lambda, and AWS KMS.

Amazon Connect Cheat Sheet References:

https://docs.aws.amazon.com/connect/latest/adminguide/what-is-amazon-connect.html

https://docs.aws.amazon.com/connect/latest/adminguide/connect-feature-overview.html

https://aws.amazon.com/products/connect/customer/pricing/

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Written by: Lois Angelo Dar Juan

Lois Angelo Dar Juan is a Cloud Engineer at Tutorials Dojo, a licensed Electronics Engineer (ECE), a 2x AWS Certified (CLF and SAA), and a 4x Claude Certified professional. With a strong engineering foundation and growing expertise in cloud computing and artificial intelligence, he applies technical knowledge, automation, and emerging technologies to solve real-world challenges. Passionate about continuous learning, he strives to bridge engineering and IT while contributing to the growth of the cloud, AI, and technology communities.

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