Amazon Connect Cheat Sheet
- Amazon Connect Customer (formerly Amazon Connect) is AWS’s cloud-based contact center service that enables businesses to manage customer interactions through voice and digital communication channels without maintaining traditional contact center infrastructure.
- Supports intelligent contact routing, automated customer interactions, and agent management.
Features
- Omnichannel support for voice, chat, email, tasks, and messaging.
- Create automated customer experiences using contact flows.
- Intelligent routing to direct customer contacts to appropriate agents.
- Interactive Voice Response (IVR) for automated voice interactions.
- Integrates with Amazon Lex to build conversational chatbots.
- Integrates with AWS Lambda to execute backend operations from contact flows.
- Contact Lens (now called conversational analytics) analyzes customer conversations using AI.
- Supports speech transcription, sentiment analysis, and sensitive data redaction.
- Real-time and historical metrics for monitoring contact center performance.
- Call recordings and chat transcripts can be stored in Amazon S3.
Concepts
- Instances
- Represent a virtual contact center containing its configuration and resources.
- Include users, queues, routing profiles, contact flows, and phone numbers.
- Contact Flows
- Define the customer experience and determine how contacts are handled.
- Created using a visual drag-and-drop flow designer.
- Can invoke AWS Lambda functions and Amazon Lex bots.
- Common types:
- Inbound flow – Handles incoming customer contacts.
- Customer queue flow – Defines what happens while customers wait in a queue.
- Customer hold flow – Plays messages or music while customers are on hold.
- Transfer to agent flow – Defines how contacts are transferred to agents.
- Transfer to queue flow – Defines how contacts are transferred to queues.
- Outbound whisper flow – Provides information to agents before connecting outbound contacts.
- Queues
- Hold customer contacts while waiting for available agents.
- Can be configured for different departments or customer service requirements.
- Routing Profiles
- Determine which queues and communication channels an agent can handle.
- Specify queue priorities, delays, and the maximum number of simultaneous contacts.
- Each agent is assigned one routing profile.
- Multiple agents can share the same routing profile.
- Users and Agents
- Users represent individuals who access the contact center.
- Agents handle customer interactions through the Contact Control Panel (CCP).
- Security profiles determine what users can access and manage.
- Contact Control Panel (CCP)
- Browser-based interface used by agents to manage customer interactions.
- Allows agents to answer calls, respond to chats, transfer contacts, and manage their availability.
- Contact Records
- Store information about customer interactions.
- Include Contact ID, timestamps, agent details, queue information, and contact attributes.
- Used for reporting, analytics, and troubleshooting.
- Contact Attributes
- Store information associated with a customer contact.
- Can be used in contact flows to personalize interactions and determine routing decisions.
- Examples include customer ID, account number, and issue category.
Integration with other AWS services
| AWS Service | Integration Capabilities |
| Amazon Lex | Build conversational chatbots and voice bots for customer self-service. |
| AWS Lambda | Execute backend code and retrieve information from external systems. |
| Amazon S3 | Store call recordings, chat transcripts, and exported reports. |
| Amazon CloudWatch | Monitor contact center metrics and contact flow logs. |
| AWS CloudTrail | Record API activities for auditing. |
| AWS KMS | Manage encryption keys for protecting customer data. |
Amazon Connect Pricing
- Uses a pay-as-you-go pricing model.
- Charges depend on the communication channels and features used.
- Voice – Charged based on usage duration, with additional telephony charges.
- Chat – Charged per message sent or received.
- Email – Charged per email sent or received.
- Tasks – Charged per task created.
- Additional charges may apply for integrated AWS services such as Amazon S3, AWS Lambda, and AWS KMS.
Amazon Connect Cheat Sheet References:
https://docs.aws.amazon.com/connect/latest/adminguide/what-is-amazon-connect.html
https://docs.aws.amazon.com/connect/latest/adminguide/connect-feature-overview.html












