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Maximizing ROI: Analyzing Google Ads Spend vs. Sales Performance

2025-03-21T08:04:17+00:00

In digital marketing, every spent on advertising should contribute to measurable growth. But how do you determine if your Google Ads investment is truly delivering results? Businesses can assess the direct relationship between ad spend and conversions by analyzing key data from Google Ads and Google Analytics. This blog will explore how to justify an increase in Google Ads expenditure by reviewing sales performance and helping you make data-driven decisions to optimize your advertising budget and maximize ROI. How to Analyze Google Ads and Google Analytics Data To effectively measure the success of your advertising efforts, it’s essential to understand [...]

Maximizing ROI: Analyzing Google Ads Spend vs. Sales Performance2025-03-21T08:04:17+00:00

Cost Notifier: Keep Track of Your Google Cloud Platform Expenses

2024-12-27T08:14:00+00:00

Have you ever had that moment when you realize your cloud costs have unexpectedly increased? Keeping track of your Google Cloud Platform (GCP) expenses usually requires manual effort, as you need to visit the console regularly. But what if you could receive daily updates on your costs automatically? Enter Slack notifications! Imagine receiving a daily report about your GCP billing directly in your favorite messaging app. It’s like having a personal assistant to help you manage your cloud expenses. This automation uses BigQuery, Cloud Run Functions, and Cloud Scheduler to keep you informed about your costs. Let’s break it down [...]

Cost Notifier: Keep Track of Your Google Cloud Platform Expenses2024-12-27T08:14:00+00:00

Advancing Your Tech Career: Why Cloud Certifications Matter

2024-09-17T07:24:07+00:00

As technology advances at a breakneck pace, cloud computing fosters innovation and industry growth. Whether you're an IT veteran or transitioning into a new career, staying relevant means more than just acquiring technical skills—it also involves earning certifications demonstrating your cloud proficiency. This article will explore why certifications from significant providers like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP) are essential and how they can accelerate your career path. Why are IT, Computer Science, and Tech-related skills in high demand? In today's world, technology is advancing at an unprecedented pace. The rapid evolution of cloud computing, [...]

Advancing Your Tech Career: Why Cloud Certifications Matter2024-09-17T07:24:07+00:00

Azure vs AWS vs GCP Service Comparison

2023-10-23T02:06:11+00:00

In the dynamic landscape of cloud computing, Microsoft's Azure stands as a pivotal player, offering myriad services that cater to businesses of all sizes and sectors. Azure's commitment to flexibility, scalability, and reliability is evident in its expansive toolset, allowing for seamless application development, management, and deployment across its vast global network of data centers. What's particularly intriguing is that one can find a corresponding or equivalent service within AWS and GCP for each of Azure's services. This illustrates the interconnected nature of the cloud ecosystem and the ever-present spirit of competition and innovation that drives it forward.   The [...]

Azure vs AWS vs GCP Service Comparison2023-10-23T02:06:11+00:00

Increase Your Chances of Passing Your AWS, Azure, and GCP Exam with these Review Strategies

2023-04-16T10:09:53+00:00

Have you ever considered obtaining a cloud certification but are unsure of the first steps or where to begin? Let me help you increase your chances of passing your AWS, Azure, and GCP exams with these review strategies. Embarking on a new journey can be daunting, especially when starting out. However, in this article, I will discuss how I started my path toward obtaining cloud certifications by sharing my studying and reviewing strategies. To begin, let me introduce myself. My name is Amiel, and I work as a Cloud and DevOps Engineer. I have been fortunate enough to earn six [...]

Increase Your Chances of Passing Your AWS, Azure, and GCP Exam with these Review Strategies2023-04-16T10:09:53+00:00

Event-driven Transfer on Storage Transfer Service for Google Cloud Storage

2023-04-27T03:46:02+00:00

Last January 7, 2023, Google Cloud announced a new capability for Storage Transfer Service (STS). Now, users can do an event-driven transfer quickly to a Cloud storage whenever there are changes to a source bucket. The event-driven transfer is an execution mode on Storage Transfer Service that allows transfer to a destination using the events from the source as triggers. Google Cloud claims that the transfer rate is near-real-time between the source and its destination. Here are some of the use cases of event-driven transfer: Event-driven Analytics Cloud Storage Replication/Data Aggregation Disaster Recovery/High Availability Cross-cloud Backup (AWS S3 backup to [...]

Event-driven Transfer on Storage Transfer Service for Google Cloud Storage2023-04-27T03:46:02+00:00

GCP Associate Cloud Engineer Exam Study Guide

2024-09-20T02:12:42+00:00

Bookmarks Study Materials GCP Services to Focus on Validate Your Knowledge Google offers the Associate Cloud Engineer (ACE) as an Associate level certification for individuals who already have IT experience but are relatively new to the Google Cloud Platform. For individuals with zero IT experience or for non-IT people who want to learn Google Cloud, you might want to check Google’s Cloud Digital Leader Certification. To be ACE-Certified, you need to pass the Associate Cloud Engineer exam. This exam will verify your knowledge in deploying, monitoring, and maintaining projects on Google Cloud. The ACE [...]

GCP Associate Cloud Engineer Exam Study Guide2024-09-20T02:12:42+00:00

Google BigQuery vs BigTable

2023-06-02T02:10:51+00:00

BigQuery BigTable BigQuery is Google Cloud's fully managed, petabyte-scale, and cost-effective analytics data warehouse that lets you run analytics over vast amounts of data in near real-time. You can use bq command-line tool or Google Cloud Console to interact with BigTable. You can access BigQuery by using the Cloud Console, by using the bq command-line tool, or by making calls to the BigQuery REST API using a variety of client libraries such as Java, .NET, or Python. A dataset is contained within a specific project. Datasets are top-level containers that are used to organize and control access to your tables [...]

Google BigQuery vs BigTable2023-06-02T02:10:51+00:00

Google Cloud Functions vs App Engine vs Cloud Run vs GKE

2023-06-02T02:44:34+00:00

Serverless compute platforms like Cloud Functions, App Engine, and Cloud Run lets you build, develop, and deploy applications while simplifying the developer experience by eliminating all infrastructure management. On the other hand, Google Kubernetes Engine (GKE) runs Certified Kubernetes that helps you facilitate the orchestration of containers via declarative configuration and automation. Both Google serverless platforms and GKE allows you to scale your application based on your infrastructure requirement. Here’s a table to help you identify when to use these specific services. Cloud Functions App Engine Cloud Functions is a fully managed, serverless platform for creating stand-alone functions that respond [...]

Google Cloud Functions vs App Engine vs Cloud Run vs GKE2023-06-02T02:44:34+00:00

Google Cloud Storage vs Persistent Disks vs Local SSD vs Cloud Filestore

2023-04-11T13:00:47+00:00

Google Cloud Storage Persistent Disks Local SSD Cloud Filestore Cloud Storage is a service for storing your objects in Google Cloud. An object is an immutable piece of data consisting of a file of any format. You store objects in containers called buckets. You specify a location for storing your object data when you create a bucket. You can either select region, dual-region, and multi-region as location. Objects stored in a multi-region or dual-region are geo-redundant. Cloud Storage offers different storage classes for various storage requirements: Standard, Nearline, Coldline, and Archive. GCS offers unlimited storage with no minimum object size. [...]

Google Cloud Storage vs Persistent Disks vs Local SSD vs Cloud Filestore2023-04-11T13:00:47+00:00

AWS, Azure, and GCP Certifications are consistently among the top-paying IT certifications in the world, considering that most companies have now shifted to the cloud. Upskill and earn over $150,000 per year with an AWS, Azure, or GCP certification!

Follow us on LinkedIn, Facebook, or join our Slack study group. More importantly, answer as many practice exams as you can to help increase your chances of passing your certification exams on your first try!