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Maximizing ROI: Analyzing Google Ads Spend vs. Sales Performance

2025-03-21T08:04:17+00:00

In digital marketing, every spent on advertising should contribute to measurable growth. But how do you determine if your Google Ads investment is truly delivering results? Businesses can assess the direct relationship between ad spend and conversions by analyzing key data from Google Ads and Google Analytics. This blog will explore how to justify an increase in Google Ads expenditure by reviewing sales performance and helping you make data-driven decisions to optimize your advertising budget and maximize ROI. How to Analyze Google Ads and Google Analytics Data To effectively measure the success of your advertising efforts, it’s essential to understand [...]

Maximizing ROI: Analyzing Google Ads Spend vs. Sales Performance2025-03-21T08:04:17+00:00

Migrating from Universal Analytics to Google Analytics 4

2023-11-08T22:47:45+00:00

You can observe how users interact with your websites and online products using Google Analytics, which tracks users across all your websites and apps. The data collected contains the web pages your customers access and their activities, which include taps, scrolls, purchases, and other consumer actions. Google Analytics 4 (GA4) has replaced the old Universal Analytics as of June 2023. This transition means that post-June 2023, you'll be using GA4 by default. Hence, it's important to upgrade to the latest version to continue tracking analytics from your applications. Fundamental changes to be aware of before migrating: GA4 uses a brand-new [...]

Migrating from Universal Analytics to Google Analytics 42023-11-08T22:47:45+00:00

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