Migrating from Universal Analytics to Google Analytics 4

You can observe how users interact with your websites and online products using Google Analytics, which tracks users across all your websites and apps. The data collected contains the web pages your customers access and their activities, which include taps, scrolls, purchases, and other consumer actions. Google Analytics 4 (GA4) has replaced the old Universal Analytics as of June 2023. This transition means that post-June 2023, you'll be using GA4 by default. Hence, it's important to upgrade to the latest version to continue tracking analytics from your applications. Fundamental changes to be aware of before migrating: GA4 uses a brand-new [...]