The Death of Traditional SEO? Welcome to the Era of Generative Engine Optimization (GEO)
Dearah Mae Barsolasco2026-01-23T16:49:14+00:00For years, Search Engine Optimization (SEO) defined how digital content succeeded online. Keywords, backlinks, and domain authority shaped rankings and traffic. But as we move deeper into 2026, the search landscape has fundamentally changed. With the rise of Large Language Models (LLMs), AI-powered search experiences, and zero-click results, traditional SEO alone is no longer enough. Today, success is less about ranking for clicks and more about being cited as a trusted source. This shift marks the arrival of Generative Engine Optimization (GEO) which is a strategy focused on visibility, authority, and AI-driven discovery. What Is Generative Engine Optimization (GEO)? Generative [...]








